An oasis of peace in the region and a leading medical center, the Sheba Medical Center near Tel Aviv, Israel, includes an acute care hospital and a rehabilitation hospital. With the 2020 AIPAC Policy Conference fast approaching, they needed a show-stopping exhibit experience to showcase their ambitious project, “The City of Health.”

VIVA’s digital experience team designed and executed eight interactive Augmented Reality (AR) experiences featuring Sheba’s ARC center, a revolutionary medical innovation accelerator. Our live events team was integral in executing a series of live surgical demonstrations performed by Sheba’s Field Hospital Unit, while our digital interactive crew created an eighty-inch touchscreen map of the sprawling campus. VIVA’s motion graphics artists created video content for a 20-foot, 360-degree LED screen that drew visitors from across the event. We also produced a short film highlighting the incredible work that Sheba’s Disaster Response team orchestrates around the globe.

Visited by thousands of attendees over the course of the three days at the 2020 AIPAC policy conference, the Sheba Medical Center exhibit attracted influential participants’ attention and much praise from our client.