Case Study
The Call to Unite
The Challenge
How do you execute a 24-hour live-stream that includes world leaders, A-list celebrities, spiritual guides and front-line healthcare workers? With a combination of trusted leadership, creative vision, incredible talent that only VIVA Creative can deliver.
Our Solution
As UNITE’s creative and production partner, the VIVA team worked tirelessly to produce an experience that brought messages of hope and healing to a world hurting from a global pandemic. Working around the clock, seven days a week, VIVA pioneered new ways of creating and capturing videos while respecting health guidelines with regards to safe social distancing practices.
Producing an overwhelming amount of high-quality content in a short window of time, The Call to UNITE was a once-in-a-lifetime event and a true labor of love. The event featured 200+ of the world’s most inspirational political, cultural, and spiritual leaders across divides – all sharing their own gifts and inspiring the audience to answer the call themselves.